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Cycling legend Stuart O'Grady appointed as Brand Ambassador for Sports

Stuart O'Grady OAM appointed as Brand Ambassador for the Sporting Goods Industry.

July 7, 2023 (Adelaide, Australia). Decentryk is excited to announce Stuart (Stuey) O’Grady OAM as brand ambassador for the global sports equipment industry.

Stuey is currently the Race Director for the SANTOS Tour Down Under. As a retired Australian professional road and track cyclist he has spent most of his life on a bike. Between 1995 and 2013 he had ridden in the Tour De France 17 times, has won 4 Olympic medals and a Rock for a trophy from his Paris-Roubaix win, the first Australian to win the Queen of the North race, one of the world cycling’s five monuments.

Stuey is a renowned and much-loved character in the world cycling industry and has participated in various disciplines including both track cycling and road racing. He won a gold medal in the 2004 Athens Olympic Games as part of the Australian Madison men's team and had a very successful track cycling career winning numerous medals at the World Championships.

Stuey has had a long and illustrious career in professional road cycling, competing in many prestigious races around the world and became known for his versatility and ability to perform well in both one-day races and stage races. He participated in the Tour de France 17 times and achieved several notable accomplishments, including stage wins and wearing the yellow jersey.

Upon accepting his appointment to become a Decentryk brand ambassador Stuey commented that “phygital passport technology is what every professional and serious amateur cyclist has always wanted - a simple app on their phone to upload digital media files and attach them to their favorite racing bikes for personal cycling prosperity. Phygital passports not only offer a permanent digital personality to every bike, but they also serve as a valuable anti-counterfeit and anti-theft technology”.

Decentryk Founder John Meijer added that “we are delighted to have Stuey on board as a Decentryk Brand Ambassador, and the Decentryk team look forward to working with Stuey to promote the benefits of phygital passport technology to the global cycling and sporting industries”.

You can find out more on Stuey O’Grady and Decentryk on social media:

Instagram: @laserminter and @stueyog



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